农村旅游服务 景观对体验价值和公民行为的影响
Wen Qiang Chen1, Hee Seung Lee2, Mian Wang1
1Department of Tourism Management, Putian University, Putian, 351100, China.
Acta psychologica
|September 21, 2025
概括
景观通过气氛,工作人员和居民影响游客体验. 优化这些元素增强了情感和社会价值,推动了旅游者对可持续发展的公民行为.
科学领域:
- 旅游学研究 旅游学研究
- 行为经济学是一种行为经济学.
- 农村发展 农村发展
背景情况:
- 农村旅游服务 景观是旅游体验的关键.
- 刺激-生物体-反应 (S-O-R) 框架指导对这些相互作用的理解.
- 了解旅游者的价值和行为对于农村旅游的可持续性至关重要.
研究的目的:
- 调查农村旅游服务的景观维度对旅游价值和公民行为的影响.
- 检查情感和社会价值在服务环境与行为关系中的调解作用.
- 确定优化农村旅游战略的关键途径.
主要方法:
- 使用了结构方程建模 (SEM).
- 从中国农村旅游景点收集了449份有效问卷调查数据.
- 应用了刺激-有机体-反应 (S-O-R) 框架.
主要成果:
- 大气,服务人员和农村居民显著提高了情感和社会价值.
- 情感和社会价值积极影响公民行为,社会价值具有更强大的影响.
- 服务人员对价值有最强的直接影响,通过社会价值通往公民行为的途径是最强大的.
结论:
- 农村旅游服务 景观尺寸显著塑造了旅游者的价值和行为.
- 情感和社会价值作为关键的调解者,与不同程度的调解.
- 调查结果提供了加强农村旅游服务的战略,侧重于工作人员,居民和环境,以促进可持续发展和旅游公民身份.
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