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Updated: Jan 17, 2026

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在线冲动购买行为的关键决定因素:越南TikTok商店用户的研究

Thi Thuy An Ngo1, Hoang Lan Thanh Nguyen1, Ho Truc Anh Mai1

  • 1Department of Business Administration, FPT University, 600 Nguyen Van Cu Street, And Binh Ward, Ninh Kieu District, Can Tho City, Viet Nam.

Acta psychologica
|September 21, 2025
PubMed
概括

在TikTok商店的在线冲动购买是由时间压力,经济利益,社会影响和娱乐驱动的,通常由情绪激发放大. 财务能力调节了这种行为,影响了消费者购买决策.

关键词:
经济效益 经济效益 经济效益娱乐内容 娱乐内容财务能力 财务能力在线冲动购买是一种冲动购买.压力 压力 压力在 TikTok 商店购买.

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