与美国COVID-19疫苗品牌偏好的相关因素
Emily J Pfender1, Robert Stise2, Erin Maloney2
1Perelman School of Medicine, Department of OB/GYN, University of Pennsylvania, Philadelphia, Pennsylvania, USA.
Atlantic journal of communication
|September 22, 2025
概括
选择COVID-19疫苗取决于感知到的有效性和安全性,而不是人口统计. 传递信息的策略是疫情期间疫苗推广的关键.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 流行病学 流行病学
背景情况:
- 了解影响COVID-19疫苗品牌偏好的因素对于公共卫生战略至关重要.
- 以前的研究还没有充分探索疫苗信仰和随着时间的推移选择品牌之间的动态关系.
研究的目的:
- 调查关于疫苗有效性和安全性的信念和对特定COVID-19疫苗品牌 (Moderna,Pfizer,Johnson和Johnson) 的偏好之间的联系.
- 通过扩展并行过程模型,检查这些信念如何随着时间的推移而变化.
主要方法:
- 进行了每月重复的横截面调查.
- 统计分析检查了信念 (感知有效性,感知危险性) 和疫苗品牌偏好之间的关系.
- 扩展并行过程模型指导了理论框架.
主要成果:
- 对特定的COVID-19疫苗品牌的偏好与对该品牌更有效和更不危险的看法有关.
- 社会人口统计学特征与特定品牌偏好没有关联.
- 关于疫苗有效性和安全性的信念在很大程度上保持稳定,约翰逊和约翰逊疫苗在2021年春季被认为更危险.
结论:
- 对疫苗有效性和安全性的看法显著推动了品牌偏好,独立于人口统计数据.
- 流行病期间的健康信息应该解决基于恐惧的担忧,并利用战略沟通促进疫苗推广.
- 研究结果为改善卫生危机期间的公共卫生沟通提供了洞察力.
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