社交媒体对提高消费者意识的贡献:关于药剂师使用Instagram的应用研究
Enas Daoud1, Ali Al-Samydai1, Lidia K Al-Halaseh2
1Department of Pharmaceutics and Pharmaceutical Technology, Pharmacological and Diagnostic Research Centre, Faculty of Pharmacy, Al-Ahliyya Amman University, Amman, Jordan.
Journal of education and health promotion
|September 22, 2025
概括
Instagram显著影响药剂师的购买决策和药物意识. 高质量的内容和平台上的积极互动促进了信任,并加强了医疗保健社区内的沟通.
科学领域:
- 数字健康数字健康
- 社会媒体在医疗保健中的作用
- 药品营销 药品营销 药品营销
背景情况:
- 社交网络网站越来越多地用于医疗保健信息.
- Instagram提供了独特的视觉参与和内容交换机会.
- 药剂师认识到Instagram有潜力改善专业实践和患者关系.
研究的目的:
- 检查社交媒体,特别是Instagram对药剂师和更广泛的医疗保健社区的影响.
- 评估Instagram对消费者意识和与药物相关的行为的影响.
主要方法:
- 一项描述性,横截面的相关性研究使用了基于互联网的调查问卷与351名参与者.
- 数据分析包括可靠性测试 (克朗巴赫α),平均值/标准偏差,单样统计,多重回归和皮尔森相关性.
- 该研究模型评估了内容影响,沟通,消费者意识,消费者行为和信任.
主要成果:
- 在客户体验,行为,沟通,Instagram内容和信任之间发现了强烈的相关性.
- 显示Instagram的使用会影响药剂师的药品购买决策和意识.
- 在Instagram上的积极互动和沟通对药剂师的态度和行为产生了积极的影响.
结论:
- 高质量,准确和有吸引力的Instagram内容对于建立药剂师之间的信任和信心至关重要.
- 调查结果为医疗保健专业人员和制药公司提供了指导,帮助他们利用Instagram促进药剂师的参与.
- 有效地使用Instagram可以增强临床沟通,并可能改善患者的治疗结果.
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