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添加糖菜单警告标签的最佳设计:一个随机实验
Brittany Lemmon1, Andrea Gil2, Aviva A Musicus3
1Graduate Group in Epidemiology, University of California Davis, Davis, California.
American journal of preventive medicine
|September 22, 2025
概括
图标加文本警告标签显著提高了菜单上的高添加糖项目的可知性和识别性. 这些标签也有效地减少了添加糖的消费,证明了它们在公共卫生倡议中的价值.
科学领域:
- 营养科学 营养科学
- 行为科学 行为科学
- 公共卫生 公共卫生
背景情况:
- 餐厅菜单上的添加糖警告标签可以减少添加糖的摄入量.
- 标签的有效性取决于其可通知性和可识别性.
- 这项研究调查了影响标签感知和行为反应的设计元素.
研究的目的:
- 为了确定哪些菜单标签设计元素可以提高可通知性和可识别性.
- 评估不同标签设计对高添加糖产品的消费者购买行为的影响.
- 评估各种警告标签配置在减少添加糖消费方面的有效性.
主要方法:
- 进行了一项在线随机实验,涉及4083名美国成年人.
- 一个3 × 2 × 2 × 2的因数设计测试了标签的类型,颜色,尺寸和放置.
- 参与者查看菜单旁边的标签高添加糖的项目;注意到,识别和订购行为被测量.
主要成果:
- 与只有图标的标签相比,图标加文本标签的注意力增加了508%,识别率增加了263%.
- 红色,更大的尺寸和右侧放置也提高了注意力和识别能力,特别是在只有图标的标签上.
- 图标加文本标签减少了11%的高添加糖项目的订单,增加了10.5克的糖.
结论:
- 图标加文本标签在增加可见性,识别性和减少添加糖摄入方面比仅图标标签更有效.
- 虽然红色,更大的尺寸和正确的放置提供了次要的好处,但它们与图标加文本设计的有效性不匹配.
- 优化菜单标签设计对于旨在减少添加糖消费的公共卫生干预措施至关重要.
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