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Updated: Jan 17, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

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检查基于虚拟现实的快餐营销对年轻成年人饮食相关结果的影响:随机对照试验协议

Omni Cassidy1, Emma Boyland2, Susan Persky3

  • 1Division of Health and Behavior, Department of Population Health, NYU Grossman School of Medicine/Langone Health, New York, NY, United States.

JMIR research protocols
|September 22, 2025
PubMed
概括

快餐的虚拟现实 (VR) 营销可能会增加年轻人购买意图和生理反应,如饥饿. 这项研究调查了沉浸式虚拟现实食品广告对黑人和白人年轻人的影响.

关键词:
食品和饮料的数字营销.饥饿 饥饿 饥饿 饥饿 饥饿肥胖 肥胖 肥胖 肥胖 肥胖 肥胖 肥胖 肥胖购买意图 购买意图 购买意图 购买意图虚拟现实 虚拟现实 虚拟现实 虚拟现实

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Short-term regulation of food intake primarily involves neural signals from the gastrointestinal (GI) tract, blood nutrient levels, and GI tract hormones. Communication between the gut and brain via vagal nerve fibers plays a significant role in evaluating the contents of the gut. Clinical studies have shown that protein ingestion produces a more prolonged response in these nerve fibers compared to an equivalent amount of glucose. Additionally, the activation of stretch receptors caused by GI...
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