相关实验视频
使用混合神经网络和影响销售的变量进行零售商店销售预测
Saad Mansur1, Kashif Sattar2, Seyed Ebrahim Hosseini1
1Whitecliffe, Auckland, New Zealand.
PeerJ. Computer science
|September 24, 2025
概括
本研究介绍了一种混合深度学习模型,用于准确预测零售销售. 通过将空间和时间模式与外部因素相结合,它可以显著提高预测准确度,从而更好地做出商业决策.
科学领域:
- 人工智能的人工智能
- 机器学习 机器学习
- 零售分析 零售分析
背景情况:
- 准确的销售预测对于零售利能力和库存管理至关重要.
- 现有的深度学习模型经常单独分析时间或空间数据,从而限制了现实世界的准确性.
- 许多研究使用合成数据或排除关键的上下文变量.
研究的目的:
- 开发一种混合深度学习模型,用于增强零售销售预测.
- 将环境和人口变量纳入销售预测模型.
- 提高零售业销售预测的准确性和可靠性.
主要方法:
- 提出了一个混合卷积神经网络 (CNN) 长短记忆 (LSTM) 模型.
- 该模型将空间模式识别 (CNN) 与时间依赖模型 (LSTM) 集成在一起.
- 现实世界零售数据增加了诸如假日,工资日,抗议活动和天气状况等外部因素.
主要成果:
- 混合CNN-LSTM模型实现了4.16%的平均绝对百分比误差 (MAPE).
- 拟议的模型显著优于传统和独立的神经网络模型.
- 整合外部变量提高了模型的预测性能.
结论:
- 混合CNN-LSTM模型为多变量零售销售预测提供了强大的解决方案.
- 整合多种数据源可以提高预测可靠性,并支持知情的零售业务.
- 这种方法为更准确的供需平衡和提高利能力提供了基础.
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