社交媒体上的电子烟营销:一个广泛的审查
Juhan Lee1, Sakinah C Suttiratana2,3, Isha Sen1
1Department of Psychiatry, Yale University School of Medicine, New Haven, CT 06519, USA.
Current addiction reports
|September 26, 2025
概括
最近在社交媒体上进行的电子烟营销主要包括价格促销和吸引人的口味. 这些策略,包括吸引年轻人的主题和影响力营销,正在迅速发展.
科学领域:
- 公共卫生 公共卫生
- 社交媒体营销 社交媒体营销
- 控制烟草的控制方式
背景情况:
- 社交媒体上的电子烟营销策略正在迅速发展.
- 需要进行更新的审查,以告知烟草监管政策.
研究的目的:
- 在社交媒体上确定最近的电子烟推广策略和主题.
- 为烟草监管政策提供有关电子烟营销的信息.
主要方法:
- 对2017年至2021年间发表的研究进行范围审查.
- 对29项研究的分析,研究了社交媒体上的电子烟营销.
主要成果:
- 常见的策略包括价格推广 (44.8%),提供口味 (44.8%) 和产品特征 (34.5%).
- 吸引年轻人的主题 (27.6%),影响力营销 (17.2%) 和社区建设 (17.2%) 也很普遍.
- 宣传主题强调了"安全"",健康"",年轻"和"酷"等概念.
结论:
- 在社交媒体上的电子烟营销中,越来越多地使用了新的方法.
- 本综述提供了对这些实践的最新理解.
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