社交媒体帖子鼓励亲自联系:与年轻成年人的在线实验
Allison J Lazard1, Tara Licciardello Queen2, Mirian Avendaño-Galdamez3
1Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
概括
视频社交媒体帖子有效地鼓励新兴成年人之间的面对面的社交互动. 关于同龄人的信息,无论是社会上联系的还是孤独的,都显著提高了参与度和积极反应,突出了他们提供干预的潜力.
科学领域:
- 社会心理学 社会心理学
- 公共卫生传播 公共卫生传播
- 数字干预数字干预
背景情况:
- 新兴成年人面临着高孤独率和相关的健康风险.
- 较低的主观社会地位加剧了这些健康风险.
- 需要基于证据的干预措施来促进社会联系.
研究的目的:
- 为视频社交媒体优化干预信息.
- 鼓励新兴成年人之间进行面对面的社交互动.
- 测试不同视觉和消息框架的有效性.
主要方法:
- 在线实验与1103名年轻成年人 (18-29岁) 进行,这些年轻人具有较低的主观社会地位.
- 随机分配视频条件:社会上有联系的同龄人,孤独的同龄人,安全空间或控制.
- 被测试的干预条件是同行与机构信息框架.
主要成果:
- 与对照组相比,所有干预视频都提高了对社交互动的感知信息有效性.
- 连接和孤独的同龄人视频增强了感知到的社交存在和相关性.
- 连接的同行视频增加了积极的影响;孤独的同行视频增加了识别和负面影响.
结论:
- 视频社交媒体帖子是向年轻人提供干预的有希望的道.
- 同龄人的视觉 (连接或孤独) 对于积极的信息接收至关重要.
- 以同行为中心的视频内容有效地鼓励了面对面的社交互动.
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