构建中介博话语:通过ESPN体育博彩节目识别的负责任博语言的类型学
Brian A Petrotta1, Travis R Bell2
1University of Nebraska-Lincoln, Lincoln, USA. bpetrotta2@unl.edu.
Journal of gambling studies
|September 26, 2025
概括
这项研究检查了在NCAA锦标赛期间ESPN Bet Live上的负责任博语言. 广告主很少提供负责任的博建议,主要使用游戏分析和传统统计数据来证明体育注的合理性.
科学领域:
- 媒体研究 媒体研究
- 体育管理体育管理
- 博研究研究 博研究
背景情况:
- 媒体显著影响着公众对体育博彩的看法和参与.
- 越来越需要了解体育媒体如何负责任地呈现博信息.
- ESPN专门的体育博彩节目ESPN Bet Live作为这一话语的关键平台.
研究的目的:
- 开发ESPN Bet Live使用的负责任的中介博语言的类型学.
- 分析在线人才和视觉图形所使用的证据类型,以支持体育博彩建议.
- 评估责任博建议在多大程度上传达给积极的博观众.
主要方法:
- 在2021-2024年NCAA男子和女子篮球锦标赛期间播出的ESPN Bet Live的45集内容分析.
- 语言分为四大类型:广告人透明度,注确定性,博彩教育和投资术语.
- 确定使用的四种不同类型的证据:X&O,传统统计,博彩统计和非科学.
主要成果:
- 确定了四个主要类别的中介博语言.
- 广告主主要使用游戏玩法分析 (X&O) 和传统统计数据作为理由.
- 特定的负责任博建议很少被在线人才传达.
结论:
- 包括ESPN Bet Live在内的体育媒体有责任以道德的方式呈现体育博彩信息.
- 当前的话语往往缺乏明确的负责任博指导,更多地依赖于分析上的理由.
- 随着体育博彩的整合不断增长,媒体必须优先考虑负责任的沟通实践.
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