在Instagram和X (以前的Twitter) 上进行死产演讲:内容分析分析
Abigail Paradise Vit1, Daniel Fraidin1, Yaniv S Ovadia2
1Information Systems, The Max Stern Yezreel Valley College, D.N. Emek Yezreel, Kibbutz Jezreel, Emek Yezreel, 1930600, Israel, +972 509903930.
JMIR infodemiology
|September 26, 2025
概括
这项研究分析了社交媒体上关于死胎的讨论,发现Instagram专注于情绪表达,X关注公共卫生信息. 基于证据的沟通对于打击错误信息和支持悲伤的父母至关重要.
科学领域:
- 计算社会科学 计算社会科学
- 公共卫生传播 公共卫生传播
- 数字健康数字健康
背景情况:
- 死产影响了美国每160名分娩中的1名和全球每70名分娩中的1名,造成了父母深深的悲伤和心理痛苦.
- 社会耻辱和缺乏意识加剧了死产对受影响家庭的影响.
- 之前没有任何全面的分析探讨过围绕死产的社交媒体话语.
研究的目的:
- 使用计算方法分析Instagram和X (以前的Twitter) 上与死产相关的内容.
- 为了识别主导主题,有影响力的标签,情绪,情绪,视觉表示和错误信息.
- 了解与死产相关的特定平台的沟通模式.
主要方法:
- 从Instagram和X.收集了27395条与死产相关的帖子.
- 采用主题建模 (LDA,NMF,BERTopic),网络分析,情感分析 (RoBERTa) 和手动图像分析.
- 选了X帖子的医学错误信息,特别是关于COVID-19疫苗.
主要成果:
- 非负矩阵分解 (NMF) 确定了具有高一致性得分的关键主题.
- 分析的推特中有27.8%将COVID-19疫苗与死胎联系在一起,这表明有重大医学错误信息.
- Instagram的内容包括记忆视觉和基于文本的帖子,而X显示了更多与健康相关的标签;积极的情绪和恐惧/悲伤情绪普遍存在.
结论:
- Instagram促进了情感表达和纪念,而X则是公共卫生信息的平台.
- 基于证据的沟通对于抵消基于恐惧的叙述和对X的错误信息至关重要.
- 特定平台的策略和内容调节可以提高健康话语的可信度,并支持悲伤的父母.
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