医疗保健内容和对慢性疾病的参与 Instagram帖子:内容分析 内容分析
Lindsey D Daon1,2, Fu-Shiuan Whitney Lee2, Olga Saynina3
1Division of General Pediatrics and Adolescent Medicine, Department of Pediatrics and Adolescent Medicine, Mayo Clinic, 200 First Street SW, Rochester, MN, 55905, United States, 1 5072936631.
JMIR formative research
|September 26, 2025
概括
关于慢性疾病的高吸引力的Instagram帖子通常包含医疗保健内容和侵入性医疗设备. 这表明医疗化的疾病描绘获得了引力,可能会影响用户行为和身份形成.
科学领域:
- 社交媒体研究 社交媒体研究
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 像Instagram这样的社交媒体平台为寻求支持和联系的慢性疾病患者提供了大量社区.
- 这些平台上的引人入胜的内容可以通过观察学习来影响社会规范和行为,正如社会认知理论等理论所建议的那样.
研究的目的:
- 在Instagram帖子中识别常见的主题,标记为#chronicillness.
- 为了确定含有医疗保健内容的帖子是否与更高的用户参与度有关.
主要方法:
- 对279个Instagram帖子进行了混合方法的内容分析.
- 文章被分析为包括医疗设备,医疗保健经验和疾病身份在内的主题.
- 参与度指标 (喜欢,评论,表现过高的分数) 被提取出来,并进行了多变量分析.
主要成果:
- 具有侵入性医疗设备的帖子显示出与更高参与度的强烈关联.
- 医疗保健内容,更长的标题和侵入性医疗设备独立地与参与后的增加 (过度表现) 有关.
- 常见的疾病包括慢性疼痛,纤维肌痛和埃勒斯-丹洛斯综合征.
结论:
- 慢性疾病的医疗描述,特别是那些具有侵入性设备的医疗描述,往往会在Instagram上获得更多的参与.
- 虽然提供了支持,但这种趋势有可能加强以疾病为中心的身份和过度医疗化.
- 医疗保健专业人员应该意识到这些动态,并促进平衡的,基于证据的内容,以减轻潜在的危害.
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