预测和解释客户满意度:深度学习和情感影响的情感分析
Peng Sun1, Le Li2, Md Shamim Hossain3
1Department of Business Administration, School of Management, Jinan University (JNU), Guangzhou, Guangdong, China.
Acta psychologica
|September 26, 2025
概括
零售业的客户满意度是由喜乐和信任等积极情绪驱动的. 根据对超过50万条Yelp评论的分析,恐惧和悲伤等负面情绪会降低满意度.
科学领域:
- 业务分析 业务分析
- 计算语言学 计算语言学
- 消费者心理学 消费者心理学
背景情况:
- 客户满意度对于零售业的成功至关重要.
- 了解情绪驱动因素可以提高消费者体验和忠诚度.
- 分析在线评论为客户情绪提供了有价值的见解.
研究的目的:
- 通过对Yelp评论的情感和情感分析,分析零售业的客户满意度.
- 确定影响客户满意度的关键情绪驱动因素.
- 用深度学习模型验证基于关键字的分类方法.
主要方法:
- 利用了超过50万个Yelp评论的数据集.
- 应用基于关键字的功能工程和ChatGPT用于关键字生成.
- 采用深度学习模型 (LSTM,CNN) 和NRC情感词典.
- 进行的普通最小平方 (OLS) 回归分析.
主要成果:
- 情感,信任和快乐与客户满意度有积极的相关性.
- 恐惧,惊喜,期待,悲伤和厌恶会对客户满意度产生负面影响.
- 深度学习模型验证了基于关键字的方法.
结论:
- 结合深度学习和基于词典的情感分析的整合方法提供了细微的见解.
- 确定了改善零售消费者体验所必需的特定情绪驱动因素.
- 该方法为了解客户满意度提供了一个诊断框架.
相关概念视频
Stereotype Content Model
15.3K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
15.3K
Labeling Emotion
601
Emotional labeling is a cognitive process that involves identifying and naming one's emotions, such as anger, fear, happiness, or sadness. It allows individuals to recognize and express their internal emotional states, a critical aspect of emotional regulation and communication. Labeling emotions requires more than mere recognition; it also involves drawing upon memory and contextual cues to understand the current situation and apply a corresponding emotional label. For instance, feeling...
601
