在印度旁遮普州推进高血压管理服务方面获得印刷和数字媒体:描述性研究
Kritika Upadhyay1, Sonu Goel1, Nidhi Jaswal2
1Department of Community Medicine and School of Public Health, PGIMER, Chandigarh, India.
概括
赢得媒体有效地传播了北印度高血压控制项目信息. 当付费媒体无法使用时,这种策略对公共卫生意识非常有价值.
科学领域:
- 公共卫生传播 公共卫生传播
- 卫生新闻 卫生新闻
背景情况:
- 媒体在传播健康和疾病信息方面发挥着至关重要的作用.
- 北印度的一项高血压控制项目获得了大量的印刷和在线媒体报道.
研究的目的:
- 系统地分析和描述高血压控制项目的媒体宣传.
- 评估取媒体在健康传播中的有效性.
主要方法:
- 2021年1月至11月获得的新闻故事的描述性横截面分析.
- 利用通过文献审查和Delphi方法论开发的综合媒体沟通模型.
- 进行了定量内容分析,并计算了假设的介质值.
主要成果:
- 285条新闻 (154条印刷,131条在线) 发表,主要在高读者报纸上.
- 媒体报道在6月和7月达到顶峰,重点关注意识 (41.4%) 和利益相关者能力建设 (35.1%).
- 获得媒体的假设价值 (160,250美元) 超过了项目活动支出.
结论:
- 赢得媒体被战略性地使用,以促进高血压控制意识.
- 这种方法在公共卫生运动中作为付费媒体的经济有效替代方案.
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