年轻澳大利亚成年人对在线营养内容的偏好,感知和使用:定性研究
Bill Tiger Lam1, Ewa A Szymlek-Gay1, Christel Larsson2
1School of Exercise and Nutrition Sciences, Institute for Physical Activity and Nutrition, Deakin University, Geelong, Australia.
Journal of medical Internet research
|September 29, 2025
概括
年轻人经常在网上遇到营养错误信息. 他们更喜欢引人入胜的,基于证据的内容,但很难验证凭证,强调需要均衡的在线营养信息.
科学领域:
- 营养科学 营养科学
- 数字健康传播数字健康传播
- 消费者行为 消费者行为
背景情况:
- 网络上普遍存在的营养错误信息,由于互联网的大量使用,对年轻人构成风险.
- 年轻人是理解在线营养内容参与度的关键人口统计.
研究的目的:
- 调查年轻成年人的偏好,感知和在线营养信息的使用情况.
- 确定影响数字营养内容信任和参与的因素.
主要方法:
- 有关对澳大利亚年轻成年人 (18-25岁) 进行半结构面试的定性研究.
- 通过Facebook广告进行便利抽样和使用NVivo进行反射主题分析.
- 在2023年12月至2024年2月期间收集的数据.
主要成果:
- 参与者主要使用社交媒体和网站获取营养信息,重视短文和长文内容.
- 感知到的可靠性取决于创作者凭证,内容格式和赞助透明度.
- 对赞助内容和短视频持怀疑态度,尽管喜欢引人入胜的格式.
结论:
- 年轻人可以识别在线错误信息,但由于可访问性和不清楚的专业资格,他们可能会相信不准确的内容.
- 吸引人的格式和基于证据的信息之间的平衡对于有效的在线营养传播至关重要.
- 未来的研究应该探索改善年轻人营养素养和饮食行为的干预措施.
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