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在TikTok上传播关于选择性血清素再吸收抑制剂的信息:分析混合方法研究创作者类型,内容色调和用户参与度的研究
Brittany Quinn1, Lindsey Nichols1, Jennifer Frazee1
1Department of Biomedical Sciences, College of Osteopathic Medicine, Rocky Vista University, 8401 S Chambers Rd, Englewood, CO, 80112, United States, 1 303 373 2008.
JMIR mental health
|September 30, 2025
概括
讨论选择性血清素再吸收抑制剂 (SSRI) 的非医疗 TikTok 创作者比医疗专业人员获得更多的参与,尽管这两组都专注于消极经历. 专业人士应该采取更积极的语气来提高平台上的心理健康素养.
科学领域:
- 社交媒体分析 社交媒体分析
- 心理健康传播 心理健康传播
- 药理学通讯 药理学通讯
背景情况:
- TikTok是心理健康内容的主要来源,包括关于选择性血清素再吸收抑制剂 (SSRI) 的讨论.
- 该平台的算法可以扩大非专家影响者的错误信息,可能会掩盖基于证据的信息.
- 尽管存在风险,TikTok在由可信的专业人士使用时,有可能提高心理健康素养.
研究的目的:
- 分析讨论SSRI的TikTok视频,重点关注创作者类型,参与度和内容/视频语调.
- 为了测试假设,负面的SSRI体验将主导内容,非医疗专业人员将获得更高的参与度.
- 了解社交媒体对SSRI和心理健康素养的看法的影响.
主要方法:
- 在SSRI上收集了99个TikTok视频,使用Apify和手动记录收集参与度量 (喜欢,评论,分享,浏览).
- 根据凭证将创作者归类为医疗或非医疗专业人士.
- 分析视频和内容音调,并进行统计分析来评估假设.
主要成果:
- 与医疗专业人士相比,非医疗创作者制作了更多具有积极视频基调的视频 (P<.001).
- 两组的视频都有负面的内容 (P=.78).
- 非医疗专业人员的累计浏览量,点赞和评论显著增加 (P<.05).
结论:
- 非医疗创作者的积极视频语调可能解释了他们更高的参与度,尽管这两组都讨论了负面的SSRI经验.
- TikTok的算法偏爱具有强烈情感共和可联系性的内容.
- 医疗专业人员需要在TikTok上采用更有吸引力的,积极的视频色调,以提高心理健康素养.
关键词:
这是一个SSRI.在这里,我们可以看到TikTok,TikTok,TikTok.抗抑郁药是一种抗抑郁药.参与 参与 参与 参与医疗专业的医疗专业人员选择性血清素再吸收抑制剂 选择性血清素再吸收抑制剂社交媒体 社交媒体视频音调视频音调更多相关视频
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