牛排不是唯一的肉类:男性选择非传统的肉类产品,以减轻男性的威胁
Izabella Poswistak-Jazwiecka1, Peter M Gollwitzer2, Katarzyna Byrka1
1Social Behavior Research Center, Faculty of Psychology in Wroclaw, SWPS University, Wroclaw, Poland.
Appetite
|October 1, 2025
概括
当男性的男子气概受到威胁时,男性消费更多的肉类,包括和内脏等非常规物品. 这种行为与象征性自我完成理论有关,受厌恶和对女性的看法的影响.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 食品科学 食品科学 食品科学
背景情况:
- 象征性自我完成理论表明,个人努力完成自我的象征性方面.
- 男人的威胁可以触发补偿性消费行为.
- 肉类消费通常与传统的男性身份有关.
研究的目的:
- 研究男性性威胁如何影响男性消费肉类和非传统肉类产品的动机.
- 检查厌恶和感知女性性在这些消费选择中的作用.
- 测试象征性自我补充理论对肉类消费的适用性.
主要方法:
- 进行了三项涉及男性参与者的研究 (N=247,N=256,N=156).
- 参与者经历了被操纵的男子气概威胁或完成.
- 评估了各种肉类产品 (红肉,幼虫,内脏) 的消费以及对厌恶和女性感的看法.
主要成果:
- 经历男性性威胁的男性选择了更多的肉制品.
- 当男子气概受到威胁时,喜欢辛的食用幼虫的偏好更高,但被厌恶所调节.
- 吃令人厌恶的内脏只会在不被认为是女性时弥补男性的缺陷.
结论:
- 肉类消费,包括非常规的物品,可以作为男性面临男子气概威胁的补偿策略.
- 厌恶和感知到的女性性显著缓和了肉类消费的补偿作用.
- 这些发现将象征性自我完成理论扩展到食物选择,并突出了补偿性消费的边界条件.
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