美国Twitter/X上大麻话语的内容分析
Zidian Xie1, Runtao Zhou2, Qihao Yun2
1Clinical and Translational Science Institute, University of Rochester Medical Center, Rochester, New York.
AJPM focus
|October 2, 2025
概括
大麻在社交媒体上的公众看法在大多数美国推特中表现出中立的态度,积极的讨论集中在医疗价值上. 对Twitter/X数据的分析揭示了关键用户人口统计数据和与大麻使用相关的主题.
科学领域:
- 社会科学 社会科学 社会科学
- 公共卫生 公共卫生
- 数字通信数字通信
背景情况:
- 大麻合法化正在美国各州增加,用于医疗和娱乐用途.
- 了解公众的看法对于政策制定至关重要.
- 像Twitter/X这样的社交媒体平台是公共话语的关键舞台.
研究的目的:
- 分析美国公众对大麻在社交媒体上的看法和讨论.
- 为了识别与大麻相关的态度,用户人口统计数据和流行话题.
主要方法:
- 从2022年2月到2023年2月收集了超过280万条非商业大麻推特.
- 利用深度学习模型 (BERT) 来评估推特情绪并识别潜在的大麻使用者.
- 使用面部识别 (DeepFace) 用于用户人口统计和潜在的迪里克莱特分配用于主题建模.
主要成果:
- 69.21%的推文具有中立的态度,22.62%是积极的,8.17%是消极的.
- 42.46%的分析用户被确定为潜在的大麻使用者.
- 25-34岁的年龄组是最受代表的;积极的推文集中在医疗价值上,负面的是戒烟困难.
结论:
- 提供了美国公众在社交媒体上对大麻的看法的全面概述.
- 为决策者和公共卫生官员提供见解,以告知大麻监管.
- 强调社交媒体数据对于了解公众对敏感健康话题的看法的重要性.
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