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解决社交媒体上的误导性医疗信息:对当前干预措施的范围审查
Emma Grundtvig Gram1,2, Ray Moynihan2,3, Tessa Copp2
1Centre and Research Unit for General Practice, University of Copenhagen Department of Public Health, Copenhagen, Denmark emma.gram@sund.ku.dk.
BMJ evidence-based medicine
|October 5, 2025
概括
社交媒体上的误导性医疗营销往往导致过度使用. 目前的干预措施很少解决这个问题,强调需要加强消费者对在线健康错误信息的保护.
科学领域:
- 公共卫生 公共卫生
- 数字健康数字健康
- 卫生沟通健康沟通
背景情况:
- 社交媒体平台上关于医疗产品的误导性信息越来越令人担忧.
- 这种错误信息可能会导致医疗产品和服务的过度使用,包括过度诊断.
研究的目的:
- 探索旨在打击误导性的医疗信息和社交媒体上的营销的干预措施.
- 特别关注的是旨在防止医疗过度使用和过度诊断的干预措施.
主要方法:
- 进行了对同行评审研究和灰色文献 (政府/组织响应) 的系统审查.
- 在四个主要的电子数据库和谷歌/谷歌学者中进行了搜索,由两个独立审核员提取数据.
- 与COVID-19相关的研究被排除在外.
主要成果:
- 确定了27篇同行评审文章和25篇灰色文献回复.
- 大多数干预措施 (74%) 通过媒体素养教育,决策支持或错误信息警告来针对消费者.
- 只有7.4%的同行评审干预措施解决了医疗过度使用,而64%的灰色文献反应对过度使用敏感,尽管没有明确说明.
结论:
- 现有的努力应对社交媒体上的误导性医疗营销往往忽视了医疗过度使用的问题.
- 研究,监管和实践存在重大差距,表明需要在数字健康领域加强消费者保护.
- 加强基于证据的政策和公共卫生战略对于应对这些挑战至关重要.
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