影响参观者在博物馆导游中使用增强现实技术的因素
Ying He1, Wenyue Wang1,2
1School of cultural industries and tourism, Xiamen University of Technology, Xiamen, China.
PloS one
|October 7, 2025
概括
游客更有可能使用增强现实 (AR) 博物馆之旅,当他们发现他们有吸引力和满意. 诸如互动性和享受等因素显著影响了在文化遗产环境中采用AR导游的情况.
科学领域:
- 旅游,酒店和活动管理.
- 信息系统信息系统信息系统
- 人与计算机的交互
背景情况:
- 增强现实 (AR) 提供创新的博物馆旅游体验.
- 有限的研究存在于互动式博物馆参观中关于AR的用户行为.
研究的目的:
- 探索影响游客采用AR导游博物馆参观的因素.
- 开发和测试一个模型,预测参观者对AR博物馆技术的接受.
主要方法:
- 使用了刺激-有机体-反应框架和信息系统成功模型.
- 从324个调查问卷中收集数据.
- 采用结构方程建模用于数据分析.
主要成果:
- 个性化和互动性积极影响了满意度和感知到的快乐.
- 真实性和美学增强了人们感知的享受.
- 感知到的享受和满意度显著预测了使用AR导游的意图.
结论:
- 确定了AR导游在博物馆采用的关键驱动因素.
- 将已建立的理论框架的适用性扩展到AR旅游业.
- 为增强AR博物馆体验和促进博物馆旅游发展提供了见解.
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