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了解短视频平台上的隐私披露行为和隐私问题:实证调查
Heng Lu1,2, Aiye Wei1, Xin Li1
1Department of Journalism and Communication, Shaanxi Normal University, Xi'an, China.
Frontiers in psychology
|October 9, 2025
概括
在短视频平台上的用户隐私问题显著影响披露行为. 同行和机构隐私风险都会对用户的行为产生负面影响,强调需要更好的平台隐私管理.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 信息科学 信息科学 信息科学
背景情况:
- 频繁的平台用户隐私泄露增加了用户的担忧,可能会改变短视频平台上的行为.
- 通信隐私管理理论为理解用户隐私决策提供了一个框架.
研究的目的:
- 构建和测试影响短视频用户隐私披露行为的因素的概念模型.
- 检查同行隐私问题和机构隐私问题在塑造用户行为的作用.
主要方法:
- 通过在线问卷收集了302个短视频用户的数据.
- 使用结构方程建模分析数据来测试拟议的概念模型.
主要成果:
- 感知到的同行风险和信息敏感性增加了同行隐私方面的担忧.
- 隐私技术的有效性和政策减少了机构隐私方面的担忧,而信息敏感性增加了这些担忧.
- 同行和机构的隐私问题都会对用户的隐私披露行为产生负面影响.
- 机构隐私问题积极影响同行隐私问题.
结论:
- 研究结果将通信隐私管理理论扩展到短视频平台,揭示了相互交织的同行和机构隐私风险.
- 实际影响表明,平台设计者和政策制定者应该专注于增强用户信任和负责任的隐私管理.
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