#育儿技巧:关于TikTok上的父母信息的描述性研究
Emily Munro1, Tess Fletcher1, Mary Brushe1,2
1Telethon Kids Institute, University of Western Australia, Perth, Western Australia, Australia.
概括
在TikTok上的育儿内容是广泛的,涵盖儿童健康和发展. 然而,专家们并没有分享这些信息的大部分,这突显了需要在平台上基于证据的推广.
科学领域:
- 社交媒体研究 社交媒体研究
- 儿童发展 儿童发展
- 卫生沟通健康沟通
背景情况:
- 父母和照顾者经常使用在线资源获取儿童健康信息.
- 热门的社交媒体平台TikTok以前没有被研究为育儿内容.
研究的目的:
- 分析TikTok上顶级育儿视频的特点和内容.
- 评估创作者在TikTok上分享育儿建议的专业知识.
主要方法:
- 通过使用受欢迎的育儿标签,对250个表现最佳的TikTok视频进行了内容分析.
- 数据是在2022年9月收集的.
主要成果:
- 视频涵盖了广泛的主题和年龄段,重点是社会和情感发展 (52.4%).
- 教学内容占主导地位 (46.0%),但只有53.9%的视频是由被认定为专家的个人创建的.
- 很大一部分育儿内容缺乏专家认可.
结论:
- TikTok提供了一个广泛的育儿信息平台,但内容质量和创作者专业知识差异很大.
- 医疗专业人员有很大的机会利用TikTok促进健康和打击错误信息.
- 未来的研究应该探索在TikTok上传播基于证据的育儿实践的策略.
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