消费者对在线药店的看法和经验的定性探索:来自发展中国家的叙述
Amal K Suleiman1, Abbas Albarq2, Ateeq Ur Rehman3
1Department of Pharmacy Practice, College of Clinical Pharmacy, King Faisal University, Al Ahsa, Saudi Arabia.
PloS one
|October 10, 2025
概括
发展中国家的消费者因方便和节省成本而被网上药店所吸引,但对药物安全和数据隐私表示担忧. 需要更严格的法规来确保在线药品购买的安全性.
科学领域:
- 卫生经济学 卫生经济学
- 消费者行为 消费者行为
- 数字健康数字健康
背景情况:
- 互联网和在线药房提供方便的药物获取,特别是在发展中国家通过智能手机.
- 这种方便性引发了人们对假冒药物的普遍性和在线药品购买的安全性的担忧.
研究的目的:
- 为了检查消费者在发展中国家的在线药店的体验.
- 识别影响购买决策的因素和在线购买药物和补充剂的相关问题.
主要方法:
- 一个探索性的定性研究,使用接地理论方法.
- 四个焦点小组讨论 (FGD) 与32名参与者在巴基斯坦伊斯兰堡/拉瓦尔宾迪举行.
- 数据收集涉及乌尔都语字面转录和独立的英语翻译和验证.
主要成果:
- 关键的购买驱动因素包括支付的方便性,便捷性,低成本,选择性,可访问性和折扣.
- 心理因素涉及对在线药物的有效性,安全性和储存条件的怀疑.
- 主要关注的是由于网络安全不足,个人信息泄露和不必要的广告.
结论:
- 在线药房在发展中国家提供了方便和经济潜力.
- 解决消费者对安全性,有效性和数据安全性的担忧至关重要.
- 建议制定更严格的监管,以确保安全可靠的在线药品购买体验.
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