可见工作的价值:数字医疗保健接口的操作透明度
Sidney Anderson1, Jeffrey Anderson2, Carlin A Nguyen2
1Department of Marketing, Texas State University, San Marcos, TX, USA.
Health marketing quarterly
|October 10, 2025
概括
患者更喜欢在数字医疗门户中看到实验室测试进展,即使有延迟. 这种运营透明度提高了患者的体验,信任和参与度,证明其价值不仅仅是减少不确定性.
科学领域:
- 数字健康数字健康
- 人与计算机的交互
- 患者体验研究 研究研究
背景情况:
- 运营透明度或"劳动幻觉"影响了用户对数字界面的看法.
- 了解透明度如何影响医疗保健中的患者体验对于数字平台设计至关重要.
研究的目的:
- 调查数字医疗界面的运营透明度对患者体验的影响.
- 为了比较患者对实时过程显示的偏好与即时结果或过程前信息的比较.
主要方法:
- 通过模拟的患者门户进行了两次实验.
- 参与者与界面互动,显示不同阶段的实验室分析:正在进行,即时结果和处理前信息.
主要成果:
- 患者始终更喜欢显示正在进行的实验室分析的接口,即使需要等待.
- 即使参与者获得了关于测试的预先信息,这种偏好仍然存在.
- 实时观察过程提供了信息保证和体验参与.
结论:
- 运营透明度,特别是实时流程显示,为患者在数字医疗保健中的体验增加了价值,而不仅仅是减少不确定性.
- 透明度的时间是影响其对患者影响的关键因素.
- 实施运营透明度可以提高患者的信任,满意度和参与度,支持健康营销目标和平台采用.
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