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归因风格,愤怒和自我控制对大学生冲动消费的影响
Guohua Zhou1,2, Wentao Sun1,2, Weiguo Qu1,2
1School of Education Science, Hunan Normal University, Changsha, China.
Frontiers in psychology
|October 13, 2025
概括
乐观的归因风格,愤怒和自我控制可以减少大学生的冲动消费. 这些心理因素为针对消费者行为的干预提供了洞察力.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 行为经济学是一种行为经济学.
背景情况:
- 由于数字经济的增长,大学生之间的冲动消费正在增加.
- 现有的关于自我控制和消费的研究缺乏归因风格的整合.
- 了解心理特征对于解决冲动性购买行为至关重要.
研究的目的:
- 系统地检查归因风格,愤怒和自我控制对大学生冲动消费的影响.
- 研究这些心理因素对消费行为的相互作用影响.
- 为消费者心理学的干预提供理论见解和经验支持.
主要方法:
- 与本科生参与者进行了三项实验.
- 实验1:评估归因风格对冲动消费的影响.
- 实验2和3:探索愤怒和自我控制与归因式风格对冲动消费的互动效应.
主要成果:
- 乐观的归因风格与较低的冲动消费有关.
- 愤怒诱导显著抑制了冲动消费,并与归因风格相互作用.
- 更高的自我控制有效地减少了冲动消费,并与归因风格显著相互作用.
结论:
- 乐观的归因风格,愤怒和高度的自我控制作为大学生冲动消费的重要抑制剂.
- 这些发现为冲动消费机制提供了新的心理见解.
- 结果支持开发针对消费者行为的有针对性的心理干预措施.
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