隐私威胁与信任对比:一种行为决策方法对社交媒体的披露意图
Luhui Zhu1, Changfu Zhang2, Bahiyah Omar1
1School of Communication, Universiti Sains Malaysia, Penang, Malaysia.
Frontiers in psychology
|October 13, 2025
概括
对社交媒体的信任是用户在线披露信息的关键,超过了隐私问题. 虽然隐私侵权和隐私问题减少了披露意图,但信任起到了关键的调解作用,突出了其在数字通信中的重要性.
科学领域:
- 心理学 心理学 心理学
- 信息科学 信息科学 信息科学
- 沟通研究 沟通研究
背景情况:
- 社交媒体的使用涉及到平衡自我表达与隐私风险.
- 了解用户披露意图需要检查心理因素和信任动态.
研究的目的:
- 调查隐私因素 (入侵经验,疲劳,担忧) 与社交媒体披露意图之间的关联.
- 在这种关系中检查社交媒体信任的调解作用.
- 在数字隐私的背景下整合行为决策理论和信任理论.
主要方法:
- 787名参与者的定量调查.
- 部分最小平方结构方程建模 (PLS-SEM) 来测试假设关系和调解效应.
主要成果:
- 对社交媒体的信任是披露意图的最强有力的预测因素.
- 隐私问题,隐私侵犯经验和隐私疲劳会对披露意图产生负面影响.
- 对社交媒体的信任调解了隐私侵犯/关注和披露意图之间的联系;对于隐私疲劳和信任没有发现有意义的联系.
结论:
- 对社交媒体的信任是隐私威胁和用户披露行为之间的关键心理桥梁.
- 行为决策理论和信任理论为理解数字隐私决策提供了强大的框架.
- 旨在提高用户信任的干预措施可能会减轻隐私问题对社交媒体披露的负面影响.
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