识别年轻成年人使用风味电子烟背后的突出信念,以告知运动发展:来自诱导调查的结果
Rebekah Wicke1, Allison Worsdale2,3, Jiaying Liu4
1Department of Communication, Cornell University, Ithaca, NY, United States.
概括
年轻人 (YA) 使用风味电子烟来缓解压力,但尽管有健康风险,营销却影响了他们的看法. 了解这些信念是有效的反vaping运动的关键.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 控制烟草的控制方式
背景情况:
- 由于行业营销,年轻成年人 (YAs) 的风味电子烟使用量正在增加.
- 媒体活动对于抵消负面营销影响至关重要.
- 识别YAs对风味电子烟的信念对于设计有效的反vaping策略至关重要.
研究的目的:
- 为了确定年轻成年人 (YAs) 香味电子烟使用背后的突出信念.
- 为制定有针对性的反vaping媒体活动提供信息.
主要方法:
- 对396名曾经使用过电子烟的年轻成年人 (18-25岁) 进行了一项诱导调查.
- 开放式问题探讨了人们对调味电子烟的好处,后果,社会规范以及使用方便者/障碍者的看法.
- 两名编码人员进行了主题分析,以确定常见和新的信念.
主要成果:
- 关键的感知好处包括减轻压力和心理健康管理.
- 尽管YAs意识到一些健康风险 (例如,呼吸短促,成),但对产品安全存在误解.
- 社交媒体营销和积极的社会看法显著促进了风味电子烟的使用.
结论:
- 调查结果提供了一份排名的信念列表,用于开发针对YAs的反vaping运动.
- 直接从YAs中识别的新信念为预防工作提供了创新的角度.
- 这项研究揭示了对抑制亚洲人中风味vaping行为至关重要的态度,规范和控制信念.
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