"看看我是如何做到的":在杜的癌症患者分享的体现健康经验
Difan Guo1, Jie Ren2, Hye Kyung Kim3
1School of Journalism and Communication, South China University of Technology.
Health communication
|October 14, 2025
概括
癌症患者在Douyin分享体现的健康体验,重点关注心理健康和治疗. 这些视频中的情感吸引力推动了更多的观众互动和参与,突出了患者主导的健康沟通.
科学领域:
- 卫生沟通健康沟通
- 数字健康数字健康
- 癌症患者的经历 癌症患者的经历
背景情况:
- 患者越来越多地使用像Douyin这样的社交媒体平台来分享健康经验.
- 了解患者生成的内容对于有效的健康沟通策略至关重要.
研究的目的:
- 分析癌症患者在Douyin上的体现健康体验视频的内容和战略特征.
- 检查这些患者创建的视频产生的观众互动.
主要方法:
- 对525个由癌症患者在Douyin.com上发布的视频进行内容分析.
- 应用健康信念模型和修辞吸引理论来分析视频内容和观众参与度.
主要成果:
- 视频涵盖了各种癌症类型,包括心理健康,治疗和日常生活等热门话题.
- 理性的呼吁是常见的,但情感上的呼吁产生了更高的观众互动.
- 角色建模和基于可能性的内容增加了观众的参与度.
结论:
- 杜伊恩岛上癌症患者分享的体现健康体验具有独特的特征和价值.
- 患者生成的内容显著影响健康沟通,重新定义了患者作为健康沟通者的角色.
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