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通过满意度,认知,情感和行为参与来获得玩家的主观幸福感:对称和不对称的方法
Amir Zaib Abbasi1, Muhammad Shahzeb Fayyaz2, Ghazanfar Ali Abbasi3
1IRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia.
Acta psychologica
|October 14, 2025
概括
电子竞技游戏玩家的满意度通过增强认知,情感和行为参与,显著提高了主观幸福感. 这项研究为旨在通过参与策略改善游戏玩家幸福感的营销人员提供了见解.
科学领域:
- 心理学 心理学 心理学
- 人与计算机的交互
- 营销 营销 营销 营销 营销
背景情况:
- 主观幸福感对个人来说至关重要,了解它在特定人群中的驱动因素,如电子竞技玩家是必不可少的.
- 拓宽和构建理论为理解积极情绪和参与如何促进福祉提供了一个框架.
- 电子竞技是一个快速增长的行业,拥有大量游戏玩家,其福祉需要调查.
研究的目的:
- 研究电子竞技玩家的满意度与主观幸福感之间的关系.
- 检查认知,情感和行为参与在这种关系中的调解作用.
- 确定促进电子竞技玩家福祉的必要和充分条件.
主要方法:
- 收集了来自马来西亚290名电子竞技玩家的数据.
- 使用对称的部分最小平方结构方程建模 (PLS-SEM) 进行分析.
- 使用非对称的模糊集定性比较分析 (fsQCA) 进行分析.
主要成果:
- 游戏玩家的满意度与主观幸福感有着积极而显著的关系.
- 认知,情感和行为参与显著调解了满意度和幸福感之间的联系.
- 六个必要条件和四个足够的因素组合被确定为幸福.
结论:
- 电子竞技玩家的满意度是主观幸福感的关键驱动力,通过参与度进行调解.
- 该研究提供了一种双重方法 (对称和不对称) 以全面理解.
- 调查结果为营销人员提供了可操作的见解,以提高玩家的满意度,参与度和幸福感.
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