通过基于感知舒适度的综合接受模式,探索消费者采用智能运动服的可能性
Mengyun Yang1,2, Mi Luo2, Jiabing Jin3
1Faculty of Creative Arts and Design, UCSI University, Kuala Lumpur, Malaysia.
Scientific reports
|October 14, 2025
概括
消费者的舒适性和动机显著推动了智能运动服装的采用. 诸如享乐动机,努力预期,社会影响和促进条件等因素,以及舒适度,影响智能运动服装的购买意图.
科学领域:
- 消费者行为 消费者行为
- 采用智能技术 采用智能技术
- 服装技术 服装技术
背景情况:
- 越来越多的健康意识和智能运动服技术的进步需要了解消费者的观点.
- 现有的技术接受模式需要适应,以涵盖智能运动服的独特属性.
研究的目的:
- 探索影响消费者接受智能运动服的因素.
- 整合技术接受和使用的扩展统一理论 (UTAUT2) 和基于价值的采用模型 (VAM).
- 确定感知舒适度在智能运动服装采用中的作用.
主要方法:
- 开发一个整合UTAUT2和VAM的综合模型,强调感知舒适度.
- 收集了486个有效的消费者样本.
- 使用结构方程建模 (SEM) 进行分析.
主要成果:
- 享乐的动机,努力的期望,社会影响,以及有利条件,都会对收养的意图产生积极的影响.
- 感知舒适性,材料舒适性,人体工程学设计和技术整合舒适性显著影响采用.
- 业绩预期和感知成本并没有显著影响感知价值.
结论:
- 舒适度是智能运动服装采用的关键因素,影响消费者的意图.
- 这项研究揭示了智能运动服装接受的独特心理驱动因素.
- 研究结果为以用户为中心的智能运动服装设计和开发提供了理论见解和实际指导.
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