超越国界:消费者对Ereğli羊肉酸奶的看法和特性
Zeki Erol1,2, Jerina Rugji3, Mustafa Özgür4
1Department of Food Hygiene and Technology, Faculty of Veterinary Medicine, Necmettin Erbakan University, Konya, Türkiye.
Journal of food science
|October 15, 2025
概括
消费者对Ereğli绵羊酸奶 (EOY) 的接受度受到熟悉绵羊乳制品和食物恐惧症的影响. 营销策略应该解决这些因素,以扩大EOYY.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 感官分析 感官分析
背景情况:
- 埃雷格利羊奶酪 (EOY) 是一个地理标志的传统产品,分布有限.
- 在传统地区之外,消费者对EOY的接受度尚未被探索.
研究的目的:
- 调查消费者对EOY在新市场中的接受度.
- 为了确定食物恐惧症的作用,以及在EOY接受中对绵羊乳制品的先前经验.
主要方法:
- 对消费者进行了感官评估和食物恐惧新恐惧尺度.
- 分析了接受的人口和区域差异.
主要成果:
- 总体来说,感官反应是积极的,男性和熟悉绵羊乳制品的人接受度更高.
- 食物恐惧症显著阻碍了购买意图,特别是在女性中.
- 在外观和纹理感知方面发现了区域差异.
结论:
- 之前接触羊乳制品和较低的食物恐惧症是EOY接受的关键驱动因素.
- 有针对性的营销和教育举措可以克服新恐惧症,并在新市场推广EOY.
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