思维方式很重要:通过认知镜头重新想象目的地品牌体验-环境行为联系
Muhammad I Hossain1, Arnold Japutra2, Nurnobi Islam3
1Department of Marketing, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh.
Journal of environmental management
|October 15, 2025
概括
目的地品牌体验会影响对环境负责任的行为 (ERB). 根据旅游者的心态来定制体验,无论是固定还是增长,都可以提高可持续旅游业的成果.
科学领域:
- 旅游管理 旅游管理
- 环境心理学 环境心理学
- 消费者行为 消费者行为
背景情况:
- 旅游目的地的压力越来越大,以促进对环境的负责任行为 (ERB) 以实现生态完整性和可持续性.
- 在目的地品牌体验 (DBE) 的背景下,需要了解ERB的驱动因素.
研究的目的:
- 开发和测试一种将感官,情感,智力和行为DBE与ERB联系起来的模型.
- 调查旅游思维 (固定与增长) 在DBE-ERB关系中的调节作用.
主要方法:
- 利用价值-信念-规范 (VBN) 模型和隐性信念理论.
- 收集了来自孟加拉国395名游客的数据.
- 使用部分最小平方结构方程建模 (PLS-SEM) 分析数据.
主要成果:
- 感官,智力和行为DBE显著影响了ERBs.
- 影响性DBE并没有对ERB产生显著的直接影响.
- 旅游思维调节了DBE和ERB之间的关系,固定思维依赖于感官/智力线索,增长思维依赖于情感/行为参与.
结论:
- 旅游者的心态是DBE-ERB关系中的关键边界条件.
- 可以将DBE定位为VBN模型的前身.
- 调查结果为目的地经理提供了实际的意义,以根据旅游者的思维方式来定制体验设计,以改善发展中国家的可持续发展成果.
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