解释Twitter在COVID-19大流行期间无法有效调节内容的情况
David A Broniatowski1, Wei Zhong2, Joseph R Simons3
1Department of Engineering Management and Systems Engineering, The George Washington University, Washington, DC, 20052, USA. broniatowski@gwu.edu.
Scientific reports
|October 15, 2025
概括
推特在COVID-19期间删除疫苗错误信息的努力基本上是无效的. 怀疑的账户继续传播低质量的内容,调节行动甚至增加了相关账户的病毒性和信息质量.
科学领域:
- 社会媒体研究 社交媒体研究
- 公共卫生 公共卫生
- 信息科学 信息科学 信息科学
背景情况:
- 社交媒体平台面临着平衡内容调节与言论自由的挑战.
- 平台设计可能会影响内容调节策略的有效性.
- 在COVID-19大流行期间,平台删除了医疗错误信息,但有效性仍未评估.
研究的目的:
- 评估Twitter的内容调节政策在制COVID-19大流行期间的疫苗错误信息方面的有效性.
主要方法:
- 对怀疑疫苗和支持疫苗的推特账户集群的分析.
- 评估推特数量,病毒性和内容质量在调节行动之前和之后.
- 审查2021年1月8日发生的大规模帐户删除事件.
主要成果:
- 疫苗怀疑集群产生了更多与疫苗相关的推文,并传播了质量较低的内容,尽管适度.
- 持续的内容和帐户删除并没有显著减少怀疑集群传播的错误信息.
- 一个大规模的帐户删除事件暂时减少了目标活动,但增加了相关帐户的病毒性和信息质量.
结论:
- 推特的干预措施,包括撤销平台和删除内容,在减少疫苗错误信息方面表现出有限的有效性.
- 内容调节策略可能无意中放大错误信息或将其转移到相关帐户.
- 具有相似架构的平台在有效调节有害内容时可能会遇到类似的挑战.
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