在不同颜色的照明下对食物的情感感知和饮食意愿:基于消费者面部表情分析的初步研究
Yuan Shu1, Huixian Gao1, Yihan Wang2
1Architecture and Design College, Nanchang University, Nanchang 330031, China.
Foods (Basel, Switzerland)
|October 16, 2025
概括
温暖的白光 (2700K) 增加了消费者的食欲和积极的情绪,而蓝光减少了它们. 这项研究探讨了照明.
科学领域:
- 食品科学和消费者行为研究.
- 研究照明对食物感知的心理生理影响.
背景情况:
- 照明颜色显著影响食物的外观,生理反应和心理关联.
- 了解这些影响对于食品营销和消费者偏好认知至关重要.
研究的目的:
- 探索不同灯光颜色对食物诱导的消费者食欲和情感感知的影响.
- 用客观的生理面部表情数据来验证主观的自我报告.
主要方法:
- 使用问卷进行主观评价.
- 采用沙皮罗-威尔克测试和单个样本t测试进行数据分析.
- 集成的通用面部表情识别 (GFER) 技术用于客观情绪分析.
主要成果:
- 温暖的白光 (2700K) 与最高的食欲和积极情绪相关 (例如",快乐"情绪强度为0.25).
- 吃饭的意愿在2700K温暖的白光下达到顶峰.
- 蓝光诱导负面情绪,包括最强烈的"悲伤"情绪 (M = 0.39),以及食欲下降.
结论:
- 照明颜色显然会影响消费者的食欲和与食物相关的情绪状态.
- 温暖的白光似乎是增强积极食物体验的最佳选择.
- 需要进一步的研究来证实这些发现的概括性.
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