在Facebook公共页面的帖子中,替代蛋白质食物的公共话语,2014-2024年
Weiyu Zhang1, Bingyan Wang2, Jingyi Xie1
1Department of Communications and New Media, National University of Singapore, Singapore, Singapore.
PloS one
|October 17, 2025
概括
自2021年以来,公众对基于植物的替代蛋白质 (AP) 的兴趣有所下降,而基于细胞的AP显示不均的增长. 基于植物的AP获得了积极的情绪,与基于细胞的选项的混合情绪不同,这表明公众的接受程度不同.
科学领域:
- 食品科学与技术 食品科学与技术
- 消费者行为和营销
- 计算社会科学 计算社会科学
背景情况:
- 替代蛋白质 (AP) 提供可持续,道德和健康意识的食物选择,超越了传统的动物产品.
- 全球人口不断增长需要创新的蛋白质解决方案,推动人们对基于植物和基于细胞的肉类替代品的兴趣.
- 了解公众的看法对于AP食品的成功采用和市场整合至关重要.
研究的目的:
- 利用社交媒体大数据分析围绕替代蛋白质 (AP) 食品的公共话语.
- 在十年内 (2014-2024) 追踪公众对植物性和细胞性AP的关注和情绪的趋势.
- 确定AP食品领域的关键讨论主题和有影响力的参与者.
主要方法:
- 从2014年至2024年期间,对来自公共Facebook页面的英语内容进行计算分析.
- 社会监测技术用于评估与AP相关的公众关注,情绪和主题讨论.
- 确定参与AP对话的主要利益相关者,包括企业,行业,媒体和组织.
主要成果:
- 2021年以后,公众对植物性AP食品的关注度下降,与基于细胞的AP关注度不均增长形成鲜明对比.
- 对植物性AP观察到持续的积极的公众情绪,而基于细胞的AP引起了更多的混合反应.
- 关于基于植物的AP的讨论比关于基于细胞的AP的讨论更实用和多样化,这些AP仍在出现.
结论:
- 与基于细胞的替代品相比,基于植物的替代蛋白质已经建立了更多样化和更广泛的公共话语.
- 基于细胞的AP食品面临着公众理解和接受的重大障碍,需要进一步的参与和教育.
- 企业,行业,媒体和组织是塑造围绕AP食品的公众对话的主要声音.
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