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数字宗教与Z世代:在中国的背景下进行实证研究
Zhi Liu1, Arsalan Mujahid Ghouri2, Jing Wang1
1School of Culture and Communication, Putian University, Fujian Province, Putian, China.
Frontiers in psychology
|October 20, 2025
概括
数字媒体的创新和同情的意愿大大提升了中国Z世代的宗教参与. 社交媒体平台正在重塑精神实践,强调需要量身定制的数字战略.
科学领域:
- 数字社会学 数字社会学
- 媒体研究 媒体研究
- 宗教研究是宗教研究.
背景情况:
- 中国的Z世代在一个复杂的数字媒体环境中进行导航.
- 了解数字平台对宗教行为的影响至关重要.
- 像计划行为理论 (TPB) 这样的现有理论需要适应数字时代.
研究的目的:
- 调查数字媒体如何影响中国Z世代的宗教行为.
- 通过将媒体内容创新和同情的意愿纳入计划行为理论 (TPB) 的扩展.
- 分析微博和TikTok等平台在塑造宗教意图和实践中的作用.
主要方法:
- 与534名中国Z世代参与者进行横截面研究.
- 对媒体内容创新,同情意愿和数字宗教行为的调查数据收集.
- 结构方程建模用于分析TPB框架内的关系.
主要成果:
- 媒体内容创新与数字宗教行为正面相关.
- 共感的意愿显著提高了数字宗教行为.
- 充满活力,有情感共的社交媒体内容增加了宗教意图和参与.
结论:
- 社交媒体平台正在改变中国Z世代的宗教实践.
- 媒体内容创新和同情的意愿是数字宗教参与的关键驱动力.
- 调查结果为宗教组织,政策制定者和平台制定战略,以促进数字时代的精神参与.
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