怀疑的思想:青少年在经过修改的影响者广告中推断操纵意图的推断
Meda Mucundorfeanu1, Delia C Balaban1
1Department of Communication, PR and Advertising, Babeș-Bolyai University, Cluj-Napoca, Romania.
Acta psychologica
|October 21, 2025
概括
在社交媒体广告中披露数字照片操纵并没有帮助青少年发现改变的图像. 然而,如果他们认识到操纵,他们会认为影响者是欺骗性的,损害品牌认知.
科学领域:
- 媒体心理学 媒体心理学
- 消费者行为 消费者行为
- 数字营销 数字营销 数字营销
背景情况:
- 青少年容易受到社交媒体广告的影响.
- 影响者营销经常使用数字操纵的图像来推广理想化的美容标准.
- 对操纵图像的披露标签的有效性正在调查中.
研究的目的:
- 检查披露数字照片操纵对青少年广告评估的影响.
- 为了确定披露标签是否有助于青少年识别影响者帖子中的图像改变.
主要方法:
- 对148名青少年 (15-18岁) 进行了实验.
- 参与者接触到社交媒体影响者广告,其中包括未修改的图像,未披露的更改图像和带有披露标签的更改图像.
主要成果:
- 披露标签并没有提高青少年识别数字增强图像的能力.
- 被认可的数字操纵导致青少年认为影响者是欺骗性的.
- 感知欺骗对青少年对推广的品牌的态度产生了负面影响.
结论:
- 在影响者广告中披露数字操纵本身并不能增强青少年对改变图像的检测.
- 当青少年感知到数字操纵时,由于感知到欺骗,这可能导致消极的品牌态度.
- 需要进一步的研究,以了解有效的策略,以保护青少年免受欺骗性广告在线实践.
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