在instagram reels上关于选择性卵子结的信息:内容审查
Karin Hammarberg1, Phoebee He2, Sneha Mantha2
1School of Public Health and Preventive Medicine, Monash University, Level 4 553 St Kilda Road, Melbourne, 3004, Australia. karin.hammarberg@monash.edu.
Journal of assisted reproduction and genetics
|October 21, 2025
概括
在Instagram Reels上的社交媒体影响者经常强调计划性卵子冷保存 (POC) 的好处,同时淡化风险和成本. 这种选择性信息共享阻碍了对生育保护的知情决策.
科学领域:
- 生殖医学 生殖医学
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 计划性卵子冷保存 (POC) 越来越多地用于生育保存.
- 社交媒体平台,尤其是Instagram,是健康信息的重要来源.
- 社交媒体影响者 (SMI) 在传播有关POC等医疗程序的信息方面发挥着越来越大的作用.
研究的目的:
- 审查和分析社交媒体影响者 (SMI) 在Instagram Reels上分享的关于计划的卵细胞冷保存 (POC) 的信息.
- 评估中小企业提供的POC信息的完整性和准确性,以提供知情决策.
主要方法:
- 使用流行的标签#eggfreezing和#fertilitypreservation进行Instagram Reels的内容分析.
- 演性总结性内容分析映射到七个预先确定的主题,这些主题对于知情的POC决策至关重要.
- 包括在2024年9月发现的34个Instagram Reels. 在2024年9月发现的34个Instagram Reels.
主要成果:
- 大多数分析的Reels (34) 仅涵盖了POC知情决策的7个关键主题中的2-3个.
- "POC的好处"是最常讨论的主题 (25/34),其次是"活产概率" (17/34) 和"过程解释" (14/34).
- 关键信息,如风险 (OHSS),多个周期的必要性,时间承诺,财务考虑和POC后的决策很少或从未被讨论过.
结论:
- 来自中小企业的Instagram Reels不成比例地强调POC的好处,同时最大限度地降低或省略潜在的风险和成本.
- 目前在社交媒体上关于POC的信息环境不足以使患者能够做出明智的决定.
- 需要为中小企业和平台制定指导方针,以确保POC的准确和全面营销,特别是考虑到与生育诊所的有偿合作伙伴关系越来越多.
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