目的地形象作为医疗旅游中的医院感知价值和重新访问意图之间的调解者
Yaşar Demir1, Mustafa Nal2, Ekrem Sevim3
1Samsun Education and Research Hospital, Samsun, Türkiye.
Scientific reports
|October 22, 2025
概括
医疗旅游者 医疗旅游者
科学领域:
- 医疗旅游 医疗旅游
- 医疗保健管理的管理
- 旅游研究 旅游研究
背景情况:
- 建立了感知价值和服务质量对重新访问意向的影响.
- 目的地形象在医疗旅游中的调解作用未被充分探索,特别是在土耳其.
研究的目的:
- 调查医疗旅游者感知到的医院价值,目的地形象和重新访问意图之间的关系.
- 分析目的地图像对感知医院价值和土耳其再访意图之间的联系的调解效应.
主要方法:
- 涉及306名国际医疗游客在土耳其的定量研究.
- 从2024年7月到2025年1月收集的数据.
- 统计分析包括相关性和启动链中介分析.
主要成果:
- 感知到的医院价值与目的地形象和再次访问的意图有积极的相关性.
- 目的地形象与再次访问的意图有积极的相关性.
- 目的地图像部分介绍了感知到的医院价值和再访意图之间的关系.
结论:
- 目的地形象在推动医疗旅游者重新访问意图方面发挥着至关重要的作用.
- 提高医院的感知价值和目的地形象是医疗旅游竞争力的关键.
- 战略应侧重于护理质量,品牌化和医疗旅游融合,以获得经济效益.
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