当图像用文字说话时:在EPPM框架中的情感初始化信息和情感错位的陷
Xiaodong Yang1, Bing Song1, Yiwei Li2
1School of Journalism and Communication, Shandong University.
Health communication
|October 24, 2025
概括
为了鼓励心理健康寻求帮助,将高效率的信息与积极的图像相结合. 图像和恐惧呼吁信息之间的情感对齐显著影响寻求专业心理健康支持的意图.
科学领域:
- 心理学 心理学 心理学
- 卫生沟通健康沟通
- 社会媒体研究 社交媒体研究
背景情况:
- 心理健康问题在全球范围内普遍存在,但许多人避免专业的帮助.
- 恐惧呼吁信息可以推动行为改变,但图像诱导的情绪可以影响其有效性.
- 扩展并行过程模型 (EPPM) 指导理解恐惧呼吁和行为.
研究的目的:
- 调查情感原始化图像如何与基于EPPM的关于心理健康寻求帮助意图的短信相互作用.
- 检查图像对信息说服力的调节作用.
- 将情感启动纳入EPPM健康传播理论.
主要方法:
- 一个三因素之间的实验对象 (N=458) 操纵的情感素数 (正/负),威胁 (低/高),和疗效 (低/高).
- 参与者收到基于扩展并行流程模型 (EPPM) 的消息.
- 寻求帮助的意图被衡量为主要结果.
主要成果:
- 高效率的信息显著提高了寻求帮助的意图;威胁本身没有主要影响.
- 高威胁和高效的结合产生了最强烈的意图,与EPPM保持一致.
- 情感图像调节了效果:积极的图像在低威胁下减少了高效的信息影响;负面的图像在高威胁下放大了防御性.
结论:
- 图像和文字之间的情感一致性对于有效的健康信息传递至关重要.
- 这项研究通过结合情感启动来扩展EPPM,为心理健康运动提供了洞察力.
- 这些发现特别适用于在以图像为中心的社交媒体环境中设计有说服力的内容.
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