利益与风险的权衡:中国消费者对预制菜有潜在安全风险的风险的接受
1School of Journalism and Communication, Shenyang Normal University, Shenyang, Liaoning, China.
Journal of food science
|October 25, 2025
概括
消费者对预制菜的接受度取决于感知到的好处超过了健康风险. 社会信任和健康意识显著影响风险感知,特别是在商业环境中.
科学领域:
- 食品安全研究 食品安全研究
- 消费者行为分析分析
- 风险感知研究 风险感知研究
背景情况:
- 预制菜 (PDs) 在校园和食堂设置中面临审查.
- 了解消费者接受风险对于食品安全管理至关重要.
研究的目的:
- 使用利益风险模型分析预制菜 (PD) 的风险接受机制.
- 为了比较国内和商业环境中的消费模式.
- 研究社会信任和健康意识对接受风险的影响.
主要方法:
- 对383名中国消费者应用了利益风险分析模型.
- 检查感知好处和健康风险的调解角色.
- 分析教育,收入和熟悉程度的缓和效应.
- 在国内和商业环境中比较风险因素.
主要成果:
- 接受风险与感知到的好处正相关,与感知到的健康风险负相关.
- 感知到的好处和健康风险完全调解了社会信任和健康意识的影响.
- 在家庭环境中,卫生风险是微不足道的;在商业环境中,健康意识和社会信任是关键.
- 更高的社会信任导致了对机构信息的更多参与,以及更高的感知健康风险.
结论:
- 消费者对PDs的风险接受程度取决于感知到的好处超过潜在风险.
- 长期和危及生命的健康风险比卫生风险更有影响力.
- 社会信任可以通过参与机构信息传递来增加感知到的健康风险.
- 风险接受是由满足健康需求和信任认可驱动的,由利益风险评估平衡.
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