再次爆发:关于在Pokémon Twitch流中使用物质内容暴露的观察性研究
Matthew C Nali1,2,3, Meng Zhen Larsen1,2,3, Tim K Mackey2,3,4
1San Diego Supercomputer Center, University of California, San Diego, San Diego, California.
AJPM focus
|October 27, 2025
概括
超过25%的流行的波克蒙卡牌游戏Twitch流媒体描绘了物质使用,主要是酒精. 许多流媒体缺乏未成年人保护,使年轻观众暴露在有害内容和潜在的物质使用宣传中.
科学领域:
- 社会科学研究 社会科学研究
- 媒体研究 媒体研究
- 公共卫生 公共卫生
背景情况:
- 波克明交易卡游戏 (TCG) 是一个受欢迎的特许经营权,在直播平台Twitch上有着显著的存在.
- 对于针对青少年和青少年的TCG相关流中潜在的有害内容,包括物质使用,存在担忧.
研究的目的:
- 调查受欢迎的Twitch Pokémon TCG内容和影响者推广的物质使用主题和行为的流行程度.
- 评估是否遵守平台指导方针,以对年轻观众进行内容调节和年龄验证.
主要方法:
- 在Twitch数据聚合网站 (Sullygnome.com,TwitchTracker.com) 进行数据挖掘,以获取Pokémon TCG内容.
- 基于关键字的过和用于物质使用指标的流标题的雪球采样.
- 内容编码使用世卫组织的协议来识别物质使用营销和行为主题.
- 在分析的Twitch直播中对未成年人调节实践的评估.
主要成果:
- 在1025个分析的Pokémon TCG流体中,在25.07%的25.07%中检测到物质使用 (酒精,大麻,烟草).
- 酒精是最常见的物质 (90.27%),其次是多种物质的使用.
- 与随时使用或中毒相关的行为内容是常见的.
- 超过72%的流媒体账户缺乏适当的未成年人访问禁令.
结论:
- 显著的一部分Pokémon TCG Twitch流媒体通过描绘物质使用违反了社区指南.
- 推特指南的不充分执行和年龄验证的缺乏,使数百万年轻观众接触到潜在的有害内容.
- 这种环境有可能使青少年群体的物质使用行为正常化和促进.
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