人类形象主义揭幕:十年来对商业和技术趋势的系统洞察力
Diesyana Ajeng Pramesti1,2, Budhi Haryanto2, Lilik Wahyudi2
1Department of Management, Faculty Economic and Business, Universitas Muhammadiyah Magelang, Magelang, Central Java, Indonesia.
F1000Research
|October 27, 2025
概括
这项研究绘制了从2010年到2024年在商业,管理和会计方面的人类形象研究. 它揭示了快速增长,特别是自2022年以来,并确定了指导未来研究的关键趋势.
科学领域:
- 商业 商业 商业 商业
- 管理 管理 管理 管理
- 会计会计会计会计会计会计会计会计会计
- 营销信息 营销信息 营销信息
背景情况:
- 在商业,管理和会计领域对人类形象主义的文献评论中存在一个空白.
- 人类形象主义在营销沟通策略中起着至关重要的作用.
- 现有的研究缺乏全面的概述,阻碍了学术和实践者的理解.
研究的目的:
- 为过去14年 (2010-2024) 的人类形象学研究提供深入分析和专题分类.
- 绘制主要的研究趋势,理论,方法和有影响力的出版物.
- 在商业环境中指导人类形象主义的未来研究方向.
主要方法:
- 从2010年到2024年,对Scopus索引期刊进行文献计量分析.
- 使用了Bibliometric-R和VOSviewer的软件.
- 遵守系统性文献审查的PRISMA协议.
主要成果:
- 观察到人类形象学研究的显著增长,特别是在2022年至2024年之间.
- 识别了文学演变的关键趋势,包括理论,方法,作者,国家和期刊表现.
- 建立了当前和未来人类形象学研究的专题分类.
结论:
- 在商业,管理和会计学中,人类形象学领域已经显著扩大.
- 本综述整合了碎片化的文献,为未来的学术调查提供了路线图.
- 了解人形化趋势对于推进营销沟通和商业实践至关重要.
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