责怪在有争议的事件中对道德传染的影响
Hua Li1,2, Qifang Wang1,2, Renmeng Cao1,2
1School of Journalism and Communication, Beijing Normal University, Beijing 100875, China.
Entropy (Basel, Switzerland)
|October 28, 2025
概括
了解有争议的事件如何在网上传播是关键. 这项研究揭示了责怪和账户验证在社交媒体上显著影响道德传染,影响信息传播.
科学领域:
- 社会科学 社会科学 社会科学
- 计算社会科学 计算社会科学
- 沟通研究 沟通研究
背景情况:
- 有争议的事件通过道德评价和情感语言传播.
- 之前的研究集中在单词数量上,忽视了责任归因 (个人与结构).
- 像微博这样的社交媒体平台对于理解信息传播至关重要.
研究的目的:
- 调查归咎和账户验证如何调节有争议事件的传播.
- 分析道德传染在不同问题领域中的作用.
- 确定影响在线话语的特定语言和用户特征.
主要方法:
- 分析了105个有争议的事件中的189,872条微博帖子.
- 将事件分类为街头官僚机构 (个人归因),教育治理 (结构归因) 和基于性别的暴力 (混合归因).
- 负二项式模型的估计与词类型和帐户验证的交互条款.
主要成果:
- 个人归因 (SLB) 的道德传染最强,结构归因 (EG) 的道德传染较弱.
- 道德情感语言减少了基于性别的暴力 (GBV) 的回收.
- 未经验证的报道放大了道德情感语言的传播,特别是在个人归因的问题上.
- 恐惧类型的单词与GBV中的 reposts正相关.
结论:
- 争议事件的传播取决于归因趋势和用户验证状态.
- 道德传染不均,由环境和用户特征来调节.
- 研究结果提供了对在线信息传播和道德传染机制的细微理解.
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