当"帮助"可能会伤害时:博会伤害预防广告是否减少或促进博的耻辱感? 一项探索性研究的结果
Madison Palmer1, Leonardo Weiss-Cohen2, Jamie Torrance3
1School of Psychological Science, University of Bristol, UK.
Public health
|October 28, 2025
概括
预防伤害的广告可能会无意中增加博的耻辱感,特别是在有较高问题博严重性指数 (PGSI) 得分的个人中. 谨慎的广告设计至关重要,以避免加强关于博成的负面刻板印象.
科学领域:
- 公共卫生 公共卫生
- 心理学 心理学 心理学
- 沟通研究 沟通研究
背景情况:
- 博污名在全球范围内对寻求帮助的行为产生负面影响.
- 预防伤害的广告旨在提高人们的意识,但它们对耻辱的影响尚未得到充分研究.
- 现有的运动可能无意中加剧了博的耻辱感.
研究的目的:
- 探索英国的伤害预防广告对博污名的影响.
- 调查这些广告是否减少或增加了耻辱.
- 收集关于广告有效性和潜在改进的定性见解.
主要方法:
- 一个在线实验涉及498名参与者.
- 参与者完成了问题博严重程度指数 (PGSI).
- 随机排列五个预防伤害广告的曝光,随后是利克特级别评分和对耻辱评价的开放文本响应. 分析包括混合模型和主题分析.
主要成果:
- 一个广告"追逐损失"与增加博耻辱有关.
- 对于其他四个广告,没有发现显著的污名化.
- 较高的PGSI分数与所有广告中报告的更高的污名化相关.
- 专题分析显示,参与者提出了改善广告内容的建议.
结论:
- 广告设计师必须考虑增加博污名的可能性.
- 这些发现强调了对博问题个体进行细微干预的必要性.
- 需要有针对性的方法,承认那些PGSI得分较高的人更容易受到这些运动带来的耻辱.
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