作为中风健康信息平台的BiliBili,Douyin和Xiaohongshu:评估信息质量和内容
Kairou Zhang1,2, Zhuoxin Li1,2, Yashi Lin1,2
1Department of Nursing, The Affiliated Hospital, Southwest Medical University, Luzhou, China.
Scientific reports
|October 29, 2025
概括
关于中风的社交媒体视频提供了中等质量的信息,但往往缺乏证据和完整性. 杜的表现最好,而小红花则需要提高中风教育的清晰度和内容.
科学领域:
- 卫生沟通健康沟通
- 数字健康数字健康
- 医疗信息传播 医疗信息传播
背景情况:
- 脑卒中是一个主要的全球健康问题,在线视频内容的存在越来越大.
- 在社交媒体平台上关于中风信息质量的现有研究是有限的.
- 了解中风视频的质量和内容对于公共卫生教育至关重要.
研究的目的:
- 为了比较BiliBili,Douyin和Xiaohongshu中风相关视频的信息质量和内容.
- 评估视频中呈现的中风信息的可理解性,可操作性和完整性.
- 为了确定特定平台的强项和弱点,中风视频内容.
主要方法:
- 分析了来自BiliBili (58),Douyin (88) 和 Xiaohongshu (81) 的227个与中风相关的视频.
- 使用适应的HONCode和PEMAT-A/V标准评估信息质量.
- 内容分析涵盖了中风的定义,症状,病因,评估,治疗,结果,并发症,风险因素和预防,统计分析包括曼-惠特尼U,克鲁斯卡尔-瓦利斯和斯皮尔曼相关性.
主要成果:
- 总体而言,信息质量中等 (72.7%的中等HONCode水平),来源引用 (4.0%) 和主张证据 (2.2%) 的遵守率较低.
- 视频表现出更高的可理解性 (中位数为0.73),但未达到最佳可操作性 (中位数为0.67),内容完整性低 (中位数为2.00).
- 杜的信息质量明显更高 (P<0.001),而小红的理解性 (P=0.032) 和完整性 (P<0.001) 较低. 在信息质量和用户参与度之间没有发现显著的相关性.
结论:
- 这些平台上的中风视频通常具有中等质量,但缺乏证据,可操作性和完整性,特别是在评估和并发症方面.
- 杜展示了优越的信息质量,而小红则需要提高可理解性和内容深度.
- 建议包括加强证据支持和可操作性,增加医疗专业人员对BiliBili和Xiaohongshu的参与,并简化Xiaohongshu的语言,以便公众更好地理解中风信息.
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