感知价值观是否影响社交机器人的用户识别和态度忠诚度? 积极参与的调解作用
Hua Pang1, Zhen Wang1, Lei Wang2
1School of New Media and Communication, Tianjin University, Tianjin 300072, China.
Behavioral sciences (Basel, Switzerland)
|October 29, 2025
概括
了解用户价值是社交机器人成功的关键. 感知到的实用主义,情感和享乐价值驱动用户参与和忠诚,情感价值对长期的人机器人关系的影响最大.
科学领域:
- 人与计算机的交互
- 心理学 心理学 心理学
- 人工智能的人工智能
背景情况:
- 社会机器人越来越多地被部署在教育,医疗保健和商业领域.
- 对驱动人机交互的心理机制的实证研究是有限的.
- 需要一个理论模型来理解用户的感知如何影响交互结果.
研究的目的:
- 提出和测试用户在社交机器人互动中感知价值的理论模型.
- 调查多维感知值对用户态度和参与度的影响.
- 识别持续的人机交互背后的心理机制.
主要方法:
- 利用了来自569名社交机器人用户的问卷数据.
- 运用统计分析来测试一个理论模型.
- 检查了感知价值维度,积极参与和态度结果之间的关系.
主要成果:
- 感知到的功利主义,情感和享乐价值观积极影响了积极参与.
- 积极参与促进了用户识别和对社交机器人的态度忠诚度.
- 情感价值是用户参与和忠诚度的最强有力的预测因素.
- 积极参与调解了感知价值和心理归属感之间的关系.
结论:
- 用户感知到的价值,特别是情感价值,对于社交机器人交互中的参与和忠诚度至关重要.
- 积极参与作为一个关键的调解者,将感知价值与心理归属和持续的互动联系起来.
- 这些发现为人机交互研究提供了理论基础,并为社会机器人设计提供了实际指导,强调了情感联系和用户体验.
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