可爱的沟通:可爱的话语可以用于风险沟通吗?
1College of Public Administration, Huazhong University of Science and Technology, Wuhan 430074, China.
Behavioral sciences (Basel, Switzerland)
|October 29, 2025
概括
中国的紧急政府在社交媒体上使用"可爱话语"来提高风险沟通的有效性. 这一策略有助于减轻负面情绪,并促进各种危机类型和主题的参与.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 公共管理 公共管理
背景情况:
- 社交媒体给政府风险沟通带来了新的挑战,公众对情感,新奇和互动信息的需求.
- 中国紧急政府利用社交媒体上的"可爱话语"来解决这些需求并加强沟通.
- 关于社交媒体风险沟通的现有研究缺乏对"可爱话语"有效性的分析.
研究的目的:
- 分析中国政府在社交媒体上的紧急风险沟通中"可爱话语"的有效性.
- 评估"可爱话语"的使用和程度如何影响沟通的有效性.
- 探索"可爱话语"在不同危机类型,阶段和主题的影响的变化.
主要方法:
- 分析了中国社交媒体平台微博上11152条政府紧急帖子.
- 应用混合研究方法来评估沟通效率.
- 检查"尖话语"对风险沟通结果的影响.
主要成果:
- 紧急政府使用的"可爱话语"的使用和程度与研究样本中改善的沟通效率有积极的相关性.
- "尖话语"对风险沟通有效性的影响因危机类型,风险阶段和特定风险主题而异.
- "巧妙的言论"显示出对风险沟通的驱动作用,其影响受到上下文因素的调节.
结论:
- "甜美话语"是加强政府在社交媒体上的风险沟通的有效策略.
- "尖话语"的有效性取决于上下文,根据危机特征和主题而有所不同.
- 这项研究为理解数字时代政府风险沟通策略提供了新的视角和方法.
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