向植物性肉类替代品解封消费者购买意向:使用PLS-SEM,fsQCA和NCA的综合TPB-VAB方法
Jialiang Pan1, Kun-Shan Wu2, Hui-Ting Liu2
1School of Business and Management, Jiaxing Nanhu University, Jiaxing 314001, China.
Foods (Basel, Switzerland)
|October 29, 2025
概括
消费者对植物性肉类替代品的态度是由环境和健康意识驱动的. 这些因素,以及社会规范和控制,显著影响可持续饮食的购买意图.
科学领域:
- 消费者行为 消费者行为
- 食品科学 食品科学 食品科学
- 可持续的消费可持续的消费
背景情况:
- 消费者对可持续和健康饮食的日益增长的需求加剧了对植物性肉类替代品 (PBMA) 的兴趣.
- 了解PBMA采用的心理驱动因素对于市场增长至关重要.
研究的目的:
- 调查台湾消费者购买PBMA的意图的决定因素.
- 整合计划行为理论 (TPB) 和价值态度行为 (VAB) 模型来解释PBMA采用.
主要方法:
- 部分最小平方结构方程建模 (PLS-SEM) 来评估变量之间的关系.
- 模糊集定性比较分析 (fsQCA) 用于识别导致购买意向高的因素组合.
- 需要条件分析 (NCA) 来确定PBMA购买的基本条件.
主要成果:
- 环境和健康意识显著影响消费者对PBMAs的态度.
- 态度,主观规范和感知到的行为控制积极预测购买意图.
- 确定了六种不同的通往高购买意向的途径,其中环保意识,健康意识和TPB组件是必要条件.
结论:
- 消费者态度调解了意识对购买意向的影响.
- 整合多种分析方法可以全面了解PBMA消费者行为.
- 结果为植物性食品行业的战略营销提供了基于证据的见解.
相关概念视频
Decision Making: P-value Method
6.8K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
6.8K
Optimal Foraging
13.6K
How animals obtain and eat their food is called foraging behavior. Foraging can include searching for plants and hunting for prey and depends on the species and environment.
13.6K
Predicting Products: Substitution vs. Elimination
13.8K
When a nucleophile and an alkyl halide react, nucleophilic substitution and β-elimination reactions compete to generate products.
The following factors can influence the mechanisms competing against each other:
The following factors can influence the mechanisms competing against each other:
13.8K
Plant Breeding and Biotechnology
21.4K
Crop cultivation has a long history in human civilization, with records showing the cultivation of cereal plants beginning at around 8000 BC. This early plant breeding was developed primarily to provide a steady supply of food.
21.4K
Confirmation Biases
7.6K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
7.6K
Key Elements for Plant Nutrition
23.9K
Like all living organisms, plants require organic and inorganic nutrients to survive, reproduce, grow and maintain homeostasis. To identify nutrients that are essential for plant functioning, researchers have leveraged a technique called hydroponics. In hydroponic culture systems, plants are grown—without soil—in water-based solutions containing nutrients. At least 17 nutrients have been identified as essential elements required by plants. Plants acquire these elements from the...
23.9K


