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开发生态标签以鼓励餐厅的可持续饮食:一个随机的实验
Cristina J Y Lee1, Joshua Petimar2, Amanda B Zeitlin1
1Department of Pediatrics, Stanford University School of Medicine, Palo Alto, California, United States of America.
PloS one
|October 30, 2025
概括
文字加图标的生态标签最有效地鼓励消费者在餐厅选择可持续食品. 这项研究为餐厅和政策制定者提供了关于优化生态标签设计对环境影响的见解.
科学领域:
- 消费者行为 消费者行为
- 环境科学 环境科学
- 食品市场营销 食品营销
背景情况:
- 餐馆越来越多地使用生态标签来信号可持续的食物选择.
- 消费者对生态标签在推动可持续食品选择中的有效性的看法尚不清楚.
研究的目的:
- 为了比较四种常见的生态标签格式 (文本加图标,仅文本,仅图标,数字) 与控制器的感知有效性.
- 确定最有效的生态标签设计,以鼓励选择环境可持续的食品.
主要方法:
- 一个在线实验涉及2,169美国成年人在2023年8月.
- 参与者被随机分配,以查看五种标签格式之一 (控制,文本加图标,仅文本,仅图标,数字).
- 感知到的有效性和其他标签反应在5分级别上进行了评分.
主要成果:
- 所有的生态标签格式在鼓励可持续的食品选择方面显著优于控制标签.
- 文本加图标的生态标签被认为是最有效的 (平均值=3.17),其次是仅图标 (2.95),仅文本 (2.93) 和数字 (2.62).
- 对于考虑环境影响等次要结果也观察到类似的模式.
结论:
- 文本加图标的生态标签显示为促进餐厅环境中可持续食品选择最有前途.
- 建议餐厅,认证机构和决策者考虑使用文本加图标格式.
- 需要进一步的研究来确认生态标签设计对实际消费者行为的影响.
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